This brief was to create an item of packaging which entices a specific target demographic. My chosen product was a box of luxury chocolates...and my chosen demographic was morticians.
My demographic choice was inspired by watching a video of a 30 year old Kentucky-based mortician, who was obsessed with vintage retro fashion...and death. “She loves the skeletal system, owns a black cat, and displays a ouija board on her apartment’s living room table - but she’s anything but morose”.
I created the idea of the chocolatier behind the Morto brand being someone who wasn’t too keen to go into the family funeral home business, but who still wanted to reference the idea of death through the identity of her chocolates. The tone was also kept light and quirky with the inclusion of some charming bow-tied dancing skeletons against a psychedelic background - the use of neon colours and black and white being inspired by the artist Oliver Hibert.
(NB: Concept work for a student project).
